This post by Rebecca Shore originally appeared on the K4Health Project website. Shore writes about the power of storytelling and how it resonates with the receiver of knowledge. Storytelling is especially salient for KM approaches in the ASSIST Project as facility-level teams aim to learn from each others' successes in the implementation of an improvement activity.
Knowledge management (KM) is something that helps all of us do our jobs. Whether we identify it as KM, the processes by which we organize, disseminate, package, and share information is KM. As a public health professional, before I worked for the K4Health project, I had never considered KM or really knew what it meant. Storytelling always appealed to me as a communicator, but I never considered it as a KM method.